Project
Diamond Rock Investors

Elements
Logo, Branding, Advertising & Brochure Design


Diamond Rock Investors are a diamond trading, investment management and bespoke jewellery firm with offices in London and Hong Kong. This project involved designing a new logo for the company and accompanying marketing materials.

The logo had to invoke a sense of heritage while maintining a contemporary appeal. For this purpose heraldic imagery with a highly polished finish was used in the logo. The central crest in the shape of a crest-cut diamond is emblazoned with two griffons, the mythological protectors of precious objects, surrounding a perfect cut diamond. The strong metalic logo is underscored by a contemporary typeface which allows the logo to stand out set against light or dark backgrounds.

Also produced for this project was business cards, an investment prospectus, and informational materials.